OUR STORY

DO YOU FIND CARING FOR YOUR CHILDS' HAIR STRESSFUL?

I DO!  My kids hate washing their hair! 

Every time, I plead and negotiate. Its draining & I often feel defeated.

 

Speaking with other parents I quickly realised that I was not alone.

 

Having spent my entire career marketing the worlds biggest cosmetic brands, I went straight to the scientists to ask the big question. 

MINI HAIRCARE FOR KIDS

WHY DO KIDS HATE WASHING THEIR HAIR?

Girl Posing

TOXIC INGREDIENTS

Brands have become CLEVER at masking toxic synthetic ingredients with alternative names and creative marketing claims.  

Unbeknown to parents, they are actually washing their kids hair with some of the same ingredients used in car wash and radiator fluid. 

 

No wonder kids hate washing their hair!

A PROBLEM

Personal care products, sold in Australia, are not regulated by a safety standard.  There is no mandate that products are to be tested for safety prior to sale. This includes children’s products.

 

THE UGLY TRUTH.

Just because a product label says 'for kids' or even 'babies', does not mean it has been tested and or found safe for use.

 

BUYER BEWARE.

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